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he Weinstein JCC has embarked on its most significant transformation in two decades with the launch of an ambitious multi-million-dollar capital campaign and the unveiling of a new campaign logo, featuring a stylized version of its iconic emblem.
“As we prepared to launch the Capital Campaign, we recognized the importance of a visual that would effectively communicate the values driving this initiative,” explains CEO Orly Lewis. “The decision to incorporate an olive branch and leaves into our campaign logo holds deep symbolic meaning, resonating with the core values and vision of our organization.”
Symbolism of the Olive Branch
The olive branch depicted in the logo symbolizes the expansive reach of the Weinstein JCC’s programs and services.
“Just as the branch extends and grows, so too do our diverse array of programs, enriching the lives of individuals and families across the Richmond community,” explains Senior Graphic Designer Kayleigh Crandell. “It signifies our commitment to outreach, inclusivity, and the profound impact we aspire to achieve.”
Representation through Leaves
Each leaf on the olive branch signifies growth and flourishing within the center, made possible by the generosity of donors and supporters. “These leaves represent our programs, our people, and endless possibilities,” adds Director of Development Stephanie Sulmer. “They visually encapsulate the thriving community fostered at the Weinstein JCC, fueled by the contributions that sustain our growth.”
Cultural and Historical Significance
Olive trees hold profound cultural significance in Jewish heritage, renowned for their agricultural abundance and spiritual symbolism of peace, wisdom, and prosperity. “By integrating the olive branch into our campaign logo, we draw inspiration from our rich traditions,” notes Stephanie Sulmer. “It serves as a poignant reminder of our roots and the enduring spirit of our community.”
Vision of the Capital Campaign
With an ambitious $8.5 million goal, of which 80% has already been secured through generous donor support, the capital campaign aims to modernize and expand facilities to better serve evolving community needs. “Our updates will enhance our preschool, after-school, and summer camp programs,” states Michael Blanchard, Senior Director of Marketing and Member Experience.
“We’re expanding facilities both at our Monument Avenue and Camp Hilbert locations to accommodate more families and children, including an updated and expanded fitness center, new Kosher grab-and-go market, and a reimagined lobby.”
“These renovations are emblematic of our commitment to evolving alongside our community,” Blanchard continues. “Educating our members and community about these enhancements is crucial as we strive to remain a leading institution in Richmond.”
Looking Ahead
Together, with the support of the community, the Weinstein JCC is poised to build a vibrant future rooted in inclusivity and excellence.
“Our goal is to ensure the Weinstein JCC continues to be a beacon of excellence for generations to come,” concludes CEO Orly Lewis.
“We invite everyone to join us on this transformative journey as we strengthen our community and create spaces that nurture growth and unity.”
For more information on the Weinstein JCC’s capital campaign and renovation plans, and how your support can make a significant impact, visit weinsteinjcc.org/capital-campaign, or contact Director of Development Stephanie Sulmer at ssulmer@weinsteinjcc.org.
The Weinstein JCC is supported, in part, by a generous annual campaign contribution and programming and other grants from the Jewish Community Federation of Richmond.
